Giftbeat

May
Questionnaire

due May 12th

Store #

PLEASE NOTE: Base your responses on sales dollars OVER THE PAST 30 DAYS,unless otherwise noted. Please skip a question if you don't know the correct answer. Do not guess. Please complete the survey by the date listed above. Thanks!

Which of the following BEST describes your store(s)? (please select one)

Card & Gift Shop
Boutique/Specialty
General Gift/Home Decor
Gift/Collectible

In which region are you located? (please select one)

Northeast (incl. DE, MD)
South (incl. VA, TX)
Midwest
West (Rockies, AZ, NM, & West)

How many stores do you own?


CURRENT SALES TRENDS

What best describes the current state of your business?

strong sales
moderate sales
slow sales

If you answered strong or moderate sales, what factors are contributing the most to your success? (check all that apply)

new products/categories
fresh displays
improved customer service
email marketing/social media
more events/promotions
other (write in)

What's the one thing you've done over the past year that has helped your business the most? Why do you think it has made a difference?


POLITICAL MERCHANDISE

Are you offering (or do you plan to offer) any political-themed products this year?

yes
not yet, but plan to
no plans to offer political goods

If you answered yes, what products/companies did you bring in? How are the items being received by customers? Any comments that stand out?

How do you handle political discussion in your store? Have you set rules this year with your employees? Have you told employees how to handle it when customers make comments? Can you share some do's/don'ts with your peers?


OWNER'S SALARY/HOURS WORKED

How has the amount you pay yourself from your business changed over the past year?

paying more
paying less
paying about the same amount

How have the amount of hours you work changed over the past year?

working more
working less
working about the same amount

If you're working longer hours, which tasks are taking up MORE of your time? (please check all that apply)

paperwork
email correspondence
buying
working the sales floor
events/promotions
social media marketing
email marketing
displays/merchandising
other (write in)

Have you found a way to delegate or use your time more efficiently? Can you share one tip that might help your peers?


APRIL SALES

For each of the following PRODUCT LINES & CATEGORIES, place a check mark if sales VERSUS ONE YEAR AGO are up, down, or the same. Skip the category if it doesn't apply. Then add any comments you may have.

CategoryUpDownSameWhat Factors Have Most Affected Sales?
Apparel
Earrings
Give-Back Lines
Home Decor
Eco-Friendly

How do this month's sales (April) compare with those of the previous year? (check one)

Up 10% or more
Up 5-9%
Up 1-4%
Even
Down 1-4%
Down 5-9%
Down 10% or more

Based on your April sales results, what factors MOST affected sales (whether up or down)?


PRODUCT LINES

What are this month's top three MOTHER'S DAY GIFT LINES? (includes figurines, frames, fashion accessories, apparel, jewelry, bath/body, etc.)

RatingVendorLine
#1
#2
#3

What are this month's top three BIRD-THEMED LINES? (any item that features bird motifs or is designed for birds, i.e., figurines, flags, birdhouses, birdbaths, suncatchers, etc.)

RatingVendorLine
#1
#2
#3

What are this month's top three HOME DECOR LINES? (includes home accents, framed art, signs, rugs, lamps, mirrors, etc.)

RatingVendorLine
#1
#2
#3

What are this month's top three GIVE-BACK LINES? (includes any lines that give back or benefit a cause/charity, such as jewelry, T-shirts, apparel, candles, mugs, cards, etc.)

RatingVendorLine
#1
#2
#3

What are this month's top three CHILDREN'S GIFT/TOY LINES? (i.e., puzzles, games, books, plush, toys, etc.)

RatingVendorLine
#1
#2
#3

What are this month's top three EARRING LINES? (includes any price point or style, from dangling to hoops to studs)

RatingVendorLine
#1
#2
#3

What are this month's top three APPAREL LINES? (i.e., T-shirts, tops, scarves, wraps, cover-ups, pajamas, etc.)

RatingVendorLine
#1
#2
#3

What are this month's top three ECO-FRIENDLY LINES? (includes jewelry, cleaning cloths, soy candles, tumblers, travel mugs, water bottles, tote bags, greeting cards, stationery, etc.)

RatingVendorLine
#1
#2
#3

What are this month's top three MUGS/TUMBLER LINES? (includes any mugs or insulated beverage holders used to hold hot or cold liquids)

RatingVendorLine
#1
#2
#3

What are this month's top three STEADY SELLERS? (lines you count on to help you pay the rent each month)

RatingVendorLine
#1
#2
#3

TESTING, 1, 2, 3

Is there a new line you're testing now that's showing some promise? If so, what is the line and why do customers like it?


SPRING JEWELRY/FASHION TRENDS

Have you noticed any jewelry or fashion trends among customers this spring? What's hot in your area? Which categories are slowing down? Any new jewelry or fashion lines that have surprised you?


Are there any other comments for this month's Giftbeat?

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